The mock-client, Canyon Springs, was a luxury health spa located near the Grand Canyon and was interested in building a branding strategy including a logo, Z-fold brochure, and labels for potential products.
For my strategy, I spent time researching various spas and beauty products in order to discover trends that could be incorporated into my design.
From there I came up with my vision on "reclaiming youth and beauty" for my audience of women in their late 30-50s.
With the vision in mind, I began working on creating each of the branding and marketing deliverables the client wanted while exploring and utilizing colors like white and blue for hydration, youth and healing.
In the end, the softwares I used to create the graphics was Adobe Illustrator so everything could be vector and then Adobe InDesign for the layout and finally Adobe Photoshop for mock-ups.
For my strategy, I spent time researching various spas and beauty products in order to discover trends that could be incorporated into my design.
From there I came up with my vision on "reclaiming youth and beauty" for my audience of women in their late 30-50s.
With the vision in mind, I began working on creating each of the branding and marketing deliverables the client wanted while exploring and utilizing colors like white and blue for hydration, youth and healing.
In the end, the softwares I used to create the graphics was Adobe Illustrator so everything could be vector and then Adobe InDesign for the layout and finally Adobe Photoshop for mock-ups.
Trifold Brochure
Packaging and Label Design
Sketches and Ideation
